E-commerce is at an inflexion point in India, led by spread of 4G and low-end smartphones. There is also a huge uptick in e-sales owing to young professionals and housewives spending more time online at workplace and at home.

Indus B2C Global (Indus B2C – Corporate site http://www.IndusB2C.com) launched a premier hair extensions brand Le Modish (http://www.LeModish.com) keeping in mind the huge Hair extensions market abroad and Hair extensions being an India product primarily. The product retails at the company’s own e-commerce portal Vithi (http://www.Vithi.com)

Vithi

Vithi.com

The main promoter behind this venture is Tushar Kansal. The Chairman is ex Director, NDMC (New Delhi Municipal Corporation), Vice-Chairman is an IIT-ian (IIT Delhi 1971 Batch) and Tushar, himself, is ex-CFO (Chief Financial Officer) of a $200 billion PE-controlled company.

Indus B2C, the holding company, has the following divisions:

1. http://www.Vithi.com Mega Mart retailing Global aggregated brand of Hair extensions http://www.LeModish.com

Vithi Mega Mart

Vithi Mega Mart

2. Astrology portal http://www.AstroLifeQs.com offering holistic solutions through an untapped branch of Vedic astrology. AstroLifeQs will not require any user to know his/ her Date of birth/ Time of birth or Place of birth to give predictions. Instead, it relies on an ancient branch of Vedic astrology, which considers other factors to make predictions. The site also offers Kundli, Horoscope, Numerology, Chinese astrology, Lal Kitab, Vastu shastra, Reiki, Tarot, Panchang and other options. The company has created a pool of Empanelled astrologers with a Bachelor’s degree in Astrological Sciences.

3. http://www.Kansaltancy.com – Promoter’s Financial Advisory division

4. http://www.LeBeneHair.com – Synthetic hair extensions store.

The hair extensions launch has been driven by Promoter’s insights into the Hair extensions industry. Hair extensions refers to 100% Human hair which are treated and made suitable for re-wearing. The main source of this product is India. The hair extensions market is plagued with Quality issues – there being very few suppliers who work on assured quality basis. Besides this, the parameters on which pricing is decided are somewhat arbitrary. The industry’s purchasers are mainly Parlor chains and Salons. The end buyer, hence, has limited access to his choice. Vithi is working with such Parlor chains and Salons as partners to achieve best price point and quality. Hair extensions World market is of more than USD 20 billion and Indian exports to tune of billions of Dollars every year. Vithi has launched LeModish premier Hair extensions brand with Quality control and Quality monitoring processes and best raw materials to make sure products exceed customer’s expectations. See more at Vithi.com Blog.

The Chinese are mostly selling artificial hair extensions and competing by their superior finish and look. The industry is so opaque that Brazilian hair are not exactly Brazilian and neither are Peruvian. India rules this market in 100% Human hair category, just as it does in the finished Diamonds business.

Indus B2C was incorporated in 1995 – it started as an Educational entity and coached 4,000 students in 10 years till it was hived off in 2006. The Real Estate division of the company is involved in mega residential and commercial projects in Delhi and Surat. In 2014, it metamorphosed into a holding company and launched its ventures.

The company ventured into internet owing to its large audience. The Technocrat background of its promoters gives it an edge in Technology for websites and Digital marketing. Right now, Indus B2C is utilizing SEM (Search Engine Marketing) through SEO (Search Engine optimization)/ PPC (Pay per Click)/ SMM (Social Media Marketing)/ YouTube/ Remarketing and Blogging. It is not only targeting Google but also Bing and Yahoo. The sites have a Consumer friendly UI (User interface) and detailed product pages.

Indus B2C has a Global partnership with top Courier companies like UPS and Aramax and currently ships to over 170 countries.

Vithi has a whole range in LeModish hair extensions – Remy, Clip on, i Tip, U Tip, Bulk, Wigs etc. There are Special offers running from time to time.

Mobile is an integral part of company’s strategy – Sites are responsive and Mobile/ Tablet optimized. It plans to launch dedicated apps, both for Apple (iPhone/ iPad) and Android devices.

The differentiating factor with other companies is the Company’s Customer Care. Customer satisfaction is focal point of entire business plan. Towards this end, products are well packaged and company ensures excellent delivery.

Contact:

  • Tushar Kansal
  • COO/ Founder, Indus B2C Global
  • Email: tusharkansal@indusb2c.com
  • Mob: +91 9811112144
  • Address: Indus B2C Global Private Limited
  • E-155, Kamla Nagar, Near Amitabh Banquet, Delhi-110007
Tushar Kansal
Tushar Kansal has served in senior positions in Corporate Finance at Deloitte Touche Tohmatsu, Brand Capital (ToI), Aircel & was Head (Debt Management) at MTS India. He is promoter of KansalTancy.com & SengeKhabab.com, prior to which he served as CFO of DLI India, owned by Guggenheim; a US PE Fund.

He is a B.Tech (Textiles), MBA (Financial Management) from University of Delhi.

He is a Columnist @ Business World, Indian Defence News, Indian Economist, Digital Market Asia, Business & Economy, Swarajya, OpIndia & Growing India.

Tushar blogs at tusharkansal.com, tweets @TusharKansal & publishes inside news on the right-wing Facebook page @IndusChurning